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    Using Technology in Your Trade Show Booth

    Last updated 11 months ago

    For trade show success, it’s important to attract visitors to your booth, keep them engaged throughout the show, and encourage potential clients and connections to follow-up afterwards. With just a little bit of planning, you can have valuable and lucrative trade show experiences. Here is how you can incorporate innovative technologies to get an edge over your competition.

    Pre-Show Planning

    Trade show success begins weeks before you even set up your display. While picking the perfect fabric frames and tension displays is essential, you should also begin offering sponsorship opportunities on your website and email list to get new customers excited about your business before the show even takes place. Use contact and meeting technology to allow attendees to book advance appointment and check out your business profile.

    Trade Show Events

    Social media is a cost-effective way to both get out the word about your booth and keep in touch after the event. But tools like Facebook, Twitter, and Foursquare can also keep trade show attendees excited about your company and wares right as the tradeshow is going on. For best results, post updates on your company’s Facebook page throughout the show, and encourage attendees to check-in at your booth space.

    Post-Show Follow-Up

    Incorporate technology into the tradeshow experience by using these same tools to maintain your client base and follow-up with new connections. During the tradeshow, consider asking satisfied clients to conduct short, on-camera interviews that you can incorporate into later booths and events. You should also use social media tools to stay in touch and update customers about new products.

    At Matrix Frame USA, our goal is to get as many clients to your trade show booth as possible and help you keep their interest. With our creative and innovative tension fabric displays, your booth is sure to stand out from the rest. Find out which of our fabric frames and tension displays suit your needs by giving us a call at (980) 272-4361.

    Download This App to Keep Up with the Latest Trade Show News

    Last updated 11 months ago

    Trade shows are a great way to bring in extra business for companies of all sizes. Download this free app to stay on top of the latest developments in trade show news.

    The official app for the Trade Show News Network is designed to deliver all the latest in trade show news right to your mobile device. With live streaming news stories, Twitter and YouTube links, and LinkedIn access to help you connect to other people in the business, this free app is indispensable.

    Here at Matrix Frame USA, we believe that the first step to a successful trade show is an innovative display. Browse our tension fabric displays and frames online, or talk to an experienced sales representative about your options for fabric and tension displays by calling (980) 272-4361 today.

    Leave a Lasting Impression with Your Trade Show Booth Theme

    Last updated 12 months ago

    Success at a trade show means capturing—and keeping—the attention of as many attendees as you can. Your tradeshow booth theme is essential for both bringing in new clients and getting your brand message out there. From your display down to your employees’ outfits, here is how you can create a trade show booth to remember.

    Location-Based Theme

    For a trade show display with lasting impact that you can still put together quickly, consider a location-based theme. For example, a company based in New Orleans can easily incorporate colorful Mardi Gras beads, jazz music, and even Southern snacks. Showcase your wares with a colorful fabric display in green, purple, and yellow. You can also think outside the box with a modern theme complete with minimal furnishings and décor.

    Artistic Theme

    Trade show attendees are often drawn in by the most colorful display, and an arts and culture theme is always a safe bet. To capitalize on your marketing message and company’s identity, consider a history-based theme that takes into account your city and location. You can also draw inspiration from the theater with branded tickets, showtimes, candy, and popcorn.

    Restaurant Theme

    Some of the most successful trade show booths simply capitalize on attendees’ hunger. With good food hard to come by, think of fun and creative ways to incorporate delicious cuisine into your larger display. For example, you might put together a sidewalk bistro with two or small tables, umbrellas, and chairs. Make sure your company’s logo is on the tablecloths and napkins, and consider spending extra on biscotti packaged in plastic with your insignia.

    When you’re in need of an experienced and efficient team to help you select or create a trade show display, look to Matrix Frame USA. Our company has been at the forefront of tradeshow displays for years, and our lightweight aluminum frames and tension fabric displays are designed for flexibility and longevity. Find out more about our products and services by calling (980) 272-4361 today!

    Choosing Apparel for Your Trade Show Booth Staff

    Last updated 1 year ago

    How your employees dress for a trade show may not be quite as important as planning your display, marketing message, and brochures, but it is a highly effective way to even further capitalize on your branding strategy. Matching apparel is also a great way to emphasize your team’s professionalism and unity. For a sharp, clean look, consider picking a single color like navy or black. To stand out from the crowd, opt for different shades of neon pink, yellow, and green. You could also consider selecting a single color from your tension fabric display to draw attention to your booth.

    Matrix Frame USA is proud to provide customers throughout the United States with creative and highly durable tension fabric displays. To find out which of our products is right for your trade show needs, call (980) 272-4361 today or visit us on the Web.

    If You've Enjoyed Our Recent Blog Posts, Don't Miss These Informative Online Resources

    Last updated 1 year ago

    Here at Matrix Frame USA, we know just how important it is to employ creative strategies for grabbing the attention of attendees at large trade shows. If you've enjoyed our recent blog posts on the ways to make your booth stand out, then you won't want to miss the informative resources that we've shared below. For even more tips on designing an attractive and one-of-a-kind booth, call us today at (980) 272-4361.

    • Are you thinking about giving away free items at an upcoming trade show? Check out this article from The Entreprenette Gazette for tips on selecting memorable giveaways.
    • When preparing for a trade show, be sure to encourage your employees to be friendly and engaging. You can learn more about the importance of a good attitude at your booth by reading this Entrepreneur.com article.
    • If you're still having trouble thinking of a great design concept for your booth, then be sure to take a look at this article from ExhibitorCentral.com. From booth size to stretching your budget, this article covers all of the essentials.
    • With new startups developing everywhere you look these days, it's important for entrepreneurs to make a statement at each trade show they participate in. Find out how you can stand out from other exhibitors by reading this piece from StartUpNation.com.
    • As you plan your trade show booth design, don't forget to think about small details like the flooring and lighting. For inspiring ideas on infusing life into every inch of your booth, head over to the Houston Chronicle to read this article.

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